Duration: 10 Weeks
As designers, we often create a narrative for whatever product we have designed, however, we should be challenged to create the narrative and nest the idea, the product within that narrative. By utilizing the three overarching perspectives of service design, understanding stakeholder context, understanding innovation dynamics, and understanding institutional transitions we can create narratives that lead us to solutions and products that are supported by co-creation, communication, and innovation.
Understanding Stakeholders Context.
You're given three words, ECO, NO, and MIC. What's your next step? Our initial thought was to type ECONOMIC into the Google search bar but the important thing was the disconnect of the word. We took these three words and asked a bunch of people to tell us the three words that popped into their heads. Our goal was to create a narrative from the data we gained. In the path of critical thinking, this is where the prototyping happens and experiments begin.
Word Frequency Data
The team set off to survey over 38 people from 12 different countries ranging from ages 17-33. We asked them to list three words that came to their minds when they saw the word ECO, NO, and MIC. These would show us the outliers and the highest frequency words. At this point these words were just that, words, but these words would lead us to co-creation, and prototyping which would lead us to a narrative that would allow us to design a final product or service.
Man In Charge
Human reationship with the planet
Corrupted person of authority
Understanding Innovation Dynamics
To design something that is based on a narrative you must have a deep understanding of the topic. After finding our outliers and frequent words we created a narrative and set off to prototype and co-create.
We took the first narrative and asked people to listen to it twice and recite it back to us after two minutes, we recorded the words they remembered. We continued this process two more times with narratives created from the word frequency our participants could remember until finding the final narrative we would use to nest a product in.
Narrative #1- Corrupted authoritative figured inspire economic instability creating a need for activism and optimistic systematic growth in order to create a better relationship with the planet.
Narrative #2- Powerful leaders abuse their position causing economic instability while activism inspired systematic growth in order to have a better relationship with the planet.
understanding Institutional Transitions
We took our final narrative and conducted multiple co-creation sessions where participants told us what product or service they thought our narrative was leading them to. Bridging the data and prototyping to create something out of three words.
Our final narrative is what you see to the right, a simple sentence that would act as a nest for a product or service. Multiple themes became obvious after co-creating with some people including, political activism, educate, campaign, app, fundraiser, transparency, and keeping people in power accountable. These themes would lead us to our final service offering.
Final Service Offering
It took us 10 weeks but we did it, we created a service from three words. Our final service offering manifested as a app we called ENGAGE, a social campaign, and resource for activism and community involvement.