Duration: 10 Weeks
Oki Sato has just hired you as a junior designer for Nendo. On your first day at work, you are handed a design brief, you will be lead designer for a new project for MUUTO. The project scope is extremely broad, MUUTO is interested to see what direction Nendo will propose, what product category? Now, what do you do?
Around the 1840’s a badass woman, Marie Fanny Amelne Massot designed and patented a cool new way of making coffee which, I believe, fosters the values that Nendo stands for. Using some really fun science Marie Fanny Amelne Massot created a “!” moment. Making coffee become apart of the room, and apart of our days as a moment of creativity, community, craftsmanship, peace, and beginnings.
My goal was to create something imperfect, something that doesn't look quite right but creates a perfect cup of coffee, a perfect moment in time. Nendo encourages designers to create for that one moment in someone's life, it's supposed to stand out among other products. Muuto takes a route with sharper edges and a more nordic design language. Fellow is a leading company in the at-home brewing industry and always strives to make coffee more exciting, a better, more personal experience, and interact with beautiful design.